Mission
ID LOGO INC. is the company behind the air freshener covers of the Big Trees brand. Our headquarters are located in Quebec, on the south shore of Montreal, Canada.
You've probably come across a car with a small pine tree air freshener, haven't you? Since its creation in 1952, this product has enjoyed unparalleled global success. You can find it practically on every street corner, due to its affordable price and extra-strong fragrances. However, sometimes, these fragrances may seem a bit too intense at first, before quickly dissipating afterward.
In order to offer an optimal olfactory experience, we have designed our Big Trees air freshener covers to allow for a gradual evaporation of the tree's scent. Taking this initiative, inspired by the concrete action of covering the tree, which symbolizes our commitment with our mission slogan "Cover a tree, cover up a person!", we also aimed to extend our action to help people in need within our communities. Thus was born the idea of sharing a solidarity project linked to the development of a symbolic product. At Big Trees, we are committed to producing innovative items that make life more enjoyable, while providing support to those in need.
The tree symbolizes humanity, life... and each tree is unique. Similarly, behind every man and woman, there is a particular story.
It is in this spirit that Big Trees has decided to support organizations that assist people in situations of social and economic vulnerability, in order to help them become full-fledged citizens.
The street is not a dead end!
When you know someone is in need, there's something inside you that pushes you to find ways to help.